Report finds that use of ‘digital distractions’ will plateau in 2020.
The end of the decline in linear TV viewing among millennials is in sight, according to a Deloitte
The consultancy’s annual Television, Media and Telecoms Predictions report has predicted that 18-24 year-olds’ TV viewing will continue to fall for a further two years before plateauing as ‘digital distractions’ reach saturation point.
Millennial viewing of live and time-shifted TV programming in the UK, Us and Canada will continue to drop by 10-15%, consistent with the previous seven years, until 2020, Deloitte claimed.
After this point, the decline will slow or flatten altogether as smartphones, SVoD services and social media reach peak usage levels.
Deloitte noted that use of social media services such as Snapchat
among the demographic had stood at around 60 minutes per day since December 2016. Some 95% of 18-24s now own a smartphone, with little opportunity for further growth.
Paul Lee, head of