The first episode premiered on Amazon.com's Prime subscription streaming service on August 19, 2016. It was part of the first Comedy Pilot Season, an extension of the popular and ongoing "choose your own programming" experiment known as Pilot Season. The three half-hour comedies included I Love Dick (2016), The Tick (2017) and Jean-Claude Van Johnson: Pilot (2016). Subscribers vote on which of the three series will be picked up based on just the first episode/pilots.
Most of the action is set in and around the town of Marfa, TX, a minimalist art mecca in the high desert. The real-life Marfa (population 1,981) is a popular arts destination home to Building 98 and the Marfa lights. It is famous in popular culture for the "Marfa Prada" sculpture, a permanent installation erected in 2005 about 26 miles NW of the town by artist Elmgreen and Dragset.